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How Much Is YouTube Premium 2026? Complete Global Pricing Guide

How Much Is YouTube Premium 2026? Complete Global Pricing Guide

Updated February 2026. YouTube Premium costs $13.99/month for an individual plan in the US, $22.99/month for a family plan, or $7.99/month for students. The newer Premium Lite tier also costs $7.99/month for ad-free videos without YouTube Music. Prices vary widely by country, from $0.90/month in Argentina to over $21/month in Switzerland.

According to YouTube’s official blog, Premium now has over 100 million subscribers globally. With recent price increases across Australia and Europe, plus changes to the student plan, here is every plan, every country price, and every recent change for 2026.

All Plans and Pricing

So how much does YouTube Premium cost? In the US, the individual plan runs $13.99/month or $139.99/year (saving about $28 annually). The family plan costs $22.99/month and covers up to six people. Here is a quick look at all current plans:

Plan Monthly Price (US) What's Included
Individual $13.99 Ad-free videos, background play, offline downloads, YouTube Music Premium
Annual $139.99/yr (~$11.67/mo) Same as Individual, pre-paid yearly (saves ~$28)
Family $22.99 Up to 6 members, same household, each gets own account
Student $7.99 Requires SheerID verification, max 4 years, annual re-verification
Premium Lite $7.99 Ad-free videos only. No YouTube Music, no offline downloads, no background play
Two-Person (testing) ~$16 Testing in India, France, Taiwan, Hong Kong

YouTube Premium includes YouTube Music Premium at no extra cost. Since YouTube Music alone costs $10.99/month, you are essentially paying just $3 more for ad-free videos, background play, and offline downloads.

Price by Country

YouTube Premium prices vary widely by country based on local purchasing power. Recent price increases have hit several regions: Australia’s family plan went from $32.99 to $39.99 AUD, and European family plans rose from EUR 23.99 to EUR 29.99. The table below shows individual plan prices in USD equivalents for 35+ countries, sorted cheapest to most expensive.

Country Individual (USD/mo) Family (USD/mo)
Argentina $0.90 $1.45
India $1.54 $2.27
Turkey $1.70 $3.40
Ukraine $2.39 $3.59
Philippines $2.84 $4.56
Vietnam $3.21 $5.37
Brazil $4.50 $8.47
Indonesia $4.54 $8.47
Malaysia $4.96 $9.51
Colombia $5.04 $7.56
Thailand $5.43 $8.15
Romania $5.82 $9.70
Poland $6.77 $11.29
Mexico $7.16 $10.74
Saudi Arabia $7.19 $13.86
United Arab Emirates $7.35 $14.16
Japan $8.92 $14.90
Czech Republic $9.26 $15.44
Canada $9.62 $15.87
Hong Kong $10.02 $19.24
Singapore $10.83 $16.25
New Zealand $11.28 $17.72
Australia $14.49 (AUD $22.99) $25.19 (AUD $39.99)
United States $13.99 $22.99
Germany $14.45 $32.63 (EUR 29.99)
France $14.45 $32.63 (EUR 29.99)
Sweden $14.62 $24.37
Netherlands $15.57 $32.63 (EUR 29.99)
Italy $15.57 $32.63 (EUR 29.99)
Belgium $15.57 $32.63 (EUR 29.99)
Ireland $15.57 $32.63 (EUR 29.99)
Norway $16.12 $26.87
United Kingdom $17.34 $27.09
Denmark $20.74 $34.57
Switzerland $21.12 $35.20

All prices are approximate USD equivalents based on February 2026 exchange rates. Local currency amounts may differ slightly.

Recent Price Changes

Here are the most important YouTube Premium pricing updates heading into 2026:

  • Student plan conversion: Starting January 2026, existing student memberships automatically convert to individual Premium plans at full price ($13.99/month). New student signups still get the $7.99/month rate with verification.
  • Premium Lite expansion: The $7.99/month ad-free tier (no YouTube Music, no offline downloads) is now available in 22+ countries including the US, UK, Canada, Australia, Japan, India, Philippines, Turkey, France, Germany, and more.
  • Two-person plan testing: A new plan for two users at roughly $16/month is being tested in India, France, Taiwan, and Hong Kong.
  • Australia price increase: Family plans increased from $32.99 to $39.99 AUD.
  • Europe price increases: Family plans rose from EUR 23.99 to EUR 29.99 in most European countries.

These are the most searched YouTube Premium prices by country:

  • YouTube Premium Turkey price: 79.99 TL/month (~$1.70 USD). Turkey also has Premium Lite at 49.99 TL/month.
  • YouTube Premium Japan price: 1,280 JPY/month (~$8.92 USD). Family plan is 2,280 JPY/month.
  • YouTube Premium Australia price: AUD $22.99/month (~$14.49 USD) for individual. Family plan recently went up to AUD $39.99/month. Premium Lite available at AUD $8.99/month.
  • YouTube Premium Indonesia price: About IDR 71,400/month (~$4.54 USD).
  • Argentina YouTube Premium price: Still the cheapest at ARS 899/month (~$0.90 USD).

Cheapest Countries

Looking for the cheapest YouTube Premium country? Here are the 10 most affordable countries for individual plans, with local currency prices included:

  1. Argentina - ARS 899/month (~$0.90 USD), cheapest worldwide
  2. India - INR 129/month (~$1.54 USD)
  3. Turkey - TRY 79.99/month (~$1.70 USD)
  4. Ukraine - UAH 99/month (~$2.39 USD)
  5. Philippines - PHP 159/month (~$2.84 USD)
  6. Vietnam - VND 79,000/month (~$3.21 USD)
  7. Brazil - BRL 24.90/month (~$4.50 USD)
  8. Indonesia - IDR 71,400/month (~$4.54 USD)
  9. Malaysia - MYR 23.90/month (~$4.96 USD)
  10. Colombia - COP 21,900/month (~$5.04 USD)

Important: Using VPN services to access cheaper regional pricing violates YouTube’s terms of service and may result in account suspension. YouTube has been cracking down on VPN-based regional pricing abuse throughout 2025 and into 2026.

Is YouTube Premium Worth It?

YouTube Premium costs $13.99/month but includes YouTube Music Premium (normally $10.99). For just $3 more, you get:

  • Ad-free videos across all devices
  • Background play when switching apps
  • Offline downloads for mobile viewing
  • YouTube Music Premium with 100+ million songs
  • YouTube Shorts without ads

Compared to Spotify Premium ($10.99) plus a separate ad-blocker subscription, YouTube Premium offers strong value for people who consume both video and music content regularly.

If you mostly want to skip ads and do not need music streaming, the Premium Lite plan at $7.99/month is a more affordable option.

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FAQ

How much does YouTube Premium cost per month?

YouTube Premium costs $13.99 per month for individual plans in the US. Family plans cost $22.99 per month for up to 6 members, while student plans are $7.99 per month with verification required.

What is the cheapest country for YouTube Premium?

Argentina offers the cheapest YouTube Premium at just $0.90 per month, followed by India at $1.54/month and Turkey at $1.70/month. However, using VPNs to access these prices violates YouTube’s terms of service.

Does YouTube Premium include YouTube Music?

Yes, YouTube Premium includes YouTube Music Premium at no extra cost. Since YouTube Music alone costs $10.99/month, you are essentially getting ad-free videos for just $3 more.

How much is the family plan?

The YouTube Premium family plan costs $22.99 per month in the US, supporting up to 6 family members. Recent price increases have raised family plans to EUR 29.99 per month in Europe and AUD $39.99 in Australia.

Is there a student discount?

Yes, students pay $7.99 per month with valid college verification through SheerID. The discount is available for up to 4 years. Starting January 2026, existing student subscriptions began converting to individual plans at $13.99/month.

What is YouTube Premium Lite?

YouTube Premium Lite costs $7.99/month in the US and removes ads from most videos. It does not include YouTube Music, offline downloads, or background play. It is available in 22+ countries. If you only care about skipping ads and do not need music streaming, Lite saves $6/month over the full plan.

How much is YouTube Premium in Australia?

YouTube Premium in Australia costs AUD $22.99/month (~$14.49 USD) for an individual plan. The family plan recently increased to AUD $39.99/month (up from AUD $32.99), covering up to 6 members. Students pay AUD $10.49/month, and Premium Lite is AUD $8.99/month.

Why does the price vary by country?

YouTube sets prices based on local purchasing power and currency values. Argentina pays about $0.90/month while Switzerland pays $21.12/month for the same service. These regional prices are tied to your Google account billing country, and switching regions to get cheaper pricing violates YouTube’s terms of service.

Is the annual plan worth it?

The annual plan costs $139.99/year (about $11.67/month), compared to $13.99/month on the monthly plan. That saves roughly $28/year. The catch: it is pre-paid, non-refundable, and cannot be paused. It is only available for individual plans, not family or student.

Can I get YouTube Premium for free?

YouTube Premium offers a 1-month free trial for new subscribers. After that, there is no permanently free option for ad-free viewing. The Premium Lite plan at $7.99/month is the cheapest paid option for removing ads.

FAQ

How much does YouTube Premium cost per month?

YouTube Premium costs $13.99 per month for individual plans in the US. Family plans cost $22.99 per month for up to 6 members, while student plans are $7.99 per month with verification required.

What is the cheapest country for YouTube Premium?

Argentina offers the cheapest YouTube Premium at just $0.90 per month, followed by India at $1.54/month and Turkey at $1.70/month. However, using VPNs to access these prices violates YouTube's terms of service.

Does YouTube Premium include YouTube Music?

Yes, YouTube Premium includes YouTube Music Premium at no extra cost. Since YouTube Music alone costs $10.99/month, you are essentially getting ad-free videos for just $3 more.

How much is the family plan?

The YouTube Premium family plan costs $22.99 per month in the US, supporting up to 6 family members. Recent price increases have raised family plans to EUR 29.99 per month in Europe and AUD $39.99 in Australia.

Is there a student discount?

Yes, students pay $7.99 per month with valid college verification through SheerID. The discount is available for up to 4 years. Starting January 2026, existing student subscriptions began converting to individual plans at $13.99/month.

What is YouTube Premium Lite?

YouTube Premium Lite costs $7.99/month in the US and removes ads from most videos. It does not include YouTube Music, offline downloads, or background play. It is available in 22+ countries. If you only care about skipping ads and do not need music streaming, Lite saves $6/month over the full plan.

How much is YouTube Premium in Australia?

YouTube Premium in Australia costs AUD $22.99/month (~$14.49 USD) for an individual plan. The family plan recently increased to AUD $39.99/month (up from AUD $32.99), covering up to 6 members. Students pay AUD $10.49/month, and Premium Lite is AUD $8.99/month.

Why does the price vary by country?

YouTube sets prices based on local purchasing power and currency values. Argentina pays about $0.90/month while Switzerland pays $21.12/month for the same service. These regional prices are tied to your Google account billing country, and switching regions to get cheaper pricing violates YouTube's terms of service.

Is the annual plan worth it?

The annual plan costs $139.99/year (about $11.67/month), compared to $13.99/month on the monthly plan. That saves roughly $28/year. The catch: it is pre-paid, non-refundable, and cannot be paused. It is only available for individual plans, not family or student.

Can I get YouTube Premium for free?

YouTube Premium offers a 1-month free trial for new subscribers. After that, there is no permanently free option for ad-free viewing. The Premium Lite plan at $7.99/month is the cheapest paid option for removing ads.

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