About Kelum
Kelum is an SEO specialist and technical content writer at ScreenApp. His work sits between what people search for and the tools that answer them. He studies how people look for screen recording, transcription, video summarization, and meeting notes, then makes sure the page that answers each search is accurate and easy to find. He writes and reviews these ScreenApp guides himself, so they read clearly and stay accurate.
Most of his week goes into keyword research, SEO automation, and off-page SEO such as outreach and link building, across ScreenApp's feature pages from the AI video summarizer to transcription and the screen recorder. The goal is to match every page to a real search intent, earn it authority, and scale that work without letting quality drop.
He is an AI enthusiast and uses AI to speed up research and drafting, but he treats a product claim as something to verify, not assume. Feature details and numbers are checked against the real product and the accuracy page before anything is published.
His work reaches beyond ScreenApp. He also works with Meetrix.io and supports SEO improvements for Tutopiya. On technical topics he works closely with ScreenApp's engineers, so the recording, transcription, and AI guides he publishes reflect how the product actually behaves.