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Unique viewers on YouTube refer to the number of individual users who have watched a particular video on the platform. This metric is different from views, which count every time a video is played, regardless of whether it is by the same user or not. Unique viewers provide a more accurate representation of a video's reach and popularity, as it shows how many different people have engaged with the content.
YouTube calculates unique viewers by tracking the number of individual users who have watched a video within a specific time frame. This time frame can vary depending on the metric being measured, but it is typically set to 24 hours, 7 days, or 30 days. YouTube also uses cookies and other tracking technologies to ensure that each user is only counted once, even if they watch the same video multiple times.
Unique viewers are an important metric for measuring the success of a video on YouTube. They provide insight into the size of a video's audience and how many people it has reached. This information can be used to inform content creation strategies, as well as to attract advertisers and sponsors. Unique viewers can also help creators and brands understand their audience better, as they can see how many different people are engaging with their content and where they are located.
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