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Reserved Media on YouTube refers to the ad inventory that is set aside for specific advertisers or campaigns. This means that certain ad placements on YouTube videos are reserved for a particular advertiser or campaign, and cannot be accessed by other advertisers. Reserved Media is typically used by larger brands or agencies who want to ensure that their ads are shown in premium placements, such as on popular channels or videos with high engagement rates.
Reserved Media on YouTube is typically purchased through a direct deal with YouTube or through a third-party ad platform. Advertisers can choose to reserve specific ad placements, such as pre-roll or mid-roll ads, on certain channels or videos. They can also set specific targeting criteria, such as demographics or interests, to ensure that their ads are shown to the right audience. Reserved Media campaigns typically have a higher minimum spend than other types of YouTube ads, but offer greater control and customization options.
Reserved Media on YouTube offers several benefits for advertisers. Firstly, it allows them to secure premium ad placements on popular channels or videos, which can help to increase brand awareness and engagement. Secondly, it offers greater control and customization options, allowing advertisers to tailor their campaigns to specific audiences or objectives. Finally, Reserved Media campaigns typically have a higher viewability rate than other types of YouTube ads, as they are shown in premium placements that are less likely to be skipped or ignored by viewers.
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