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CPC, or cost-per-click, is a type of advertising model used on YouTube. It refers to the amount of money an advertiser pays each time a viewer clicks on their ad. This means that the advertiser only pays when someone interacts with their ad, rather than just having it displayed to viewers.
The cost-per-click on YouTube is calculated by dividing the total cost of the ad campaign by the number of clicks it receives. For example, if an advertiser spends $100 on an ad campaign and receives 50 clicks, the CPC would be $2. This means that the advertiser paid $2 for each viewer who clicked on their ad.
CPC is an important metric for advertisers on YouTube because it helps them measure the effectiveness of their ad campaigns. By tracking the number of clicks and the cost-per-click, advertisers can determine the return on investment (ROI) of their ads. This information can then be used to optimize future ad campaigns and improve their overall performance on the platform.
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